Gen.u.ine: "truly what something is said to be; authentic"

Models in the Summer 2014 (Delivery 2) Gems photographed by Luis Perez 
The internet is a wild frontier. Usually upon my searching of the internet I just come across admittedly adorable (but useless) gifs of baby animals. But this time through my Tumblr browsing and Twitter scrolling I came across Genuine Gem. A clothing brand fresh out of Seattle spearheaded by boss lady Trina Monica, Genuine Gem features a variety of shorts, swimsuits, and all things certain to make you feel like a bad you know what.  Since I love the whole vibe and feel that both Genuine Gem and Ms. Monica embrace, I was lucky enough to get to ask Trina a couple questions below:

What is the inspiration behind your line? Is there anyone in particular who you feel emulates the look you are going for?
I wanted to be able to create a product that young females would like and make something special for them.  Everything is reconstructed/made by hand and it’s very time consuming…but I love doing it and the creative process, and knowing that I’m making something custom for someone. I have no one particular in mind, but all the ladies you see in Gems represent me and my brand. 

How do you think women can improve their self confidence, and for example feel truly good about themselves while rocking a pair of cutoffs?
When you look good, you feel good…but it’s all about your attitude, which reflects on your self confidence.  A pair of cutoffs can be worn in many ways- dress it up with heels or be comfortable in sneakers.  Sometimes I feel like people can sense who you are by your sense of style.  

Photo by Luis Perez
What made you decide to focus on made to order shorts?
Most of my styles are 1 of 1, which means I have only 1 size available, but if someone is interested in ordering a pair with their specific measurements, I would be able to make it custom for them. My main focus is to be able to create something for everyone, even if you don’t see it on my online store.

Do you think there is anything missing or lacking in today's fashion industry that you would like to see change?
Fashion is always changing…and if there is something missing there probably is…but eventually we’ll see 
it later. 

Summer 2014 Delivery 1 shot by JK featuring Porter Ray

Is there any particular new brand or artist who you think is representing Seattle in an authentic way?
Porter Ray is a good friend of mine. I really look up to him and respect his craft. I love and pay close attention to the entire Articulate Flavor/Intratecque team; strong army. Porter is a real humble dude, real lowkey, and his work does all the talking. What I really like about his style is the people who support him and especially his fans share his talent, show people the music, and I know this because I see it all the time. I see the love and support at his shows. I’m really grateful to witness Articulate Flavor/Intratecque’s success. Facts only. 

What's in store for Genuine Gem's future?
Continuing to build with other creative individuals. I still want to travel and meet new people and share what I have outside of Seattle. Still going to continue to invest in myself and Genuine Gem for the future to make my dreams a reality.